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Are we selling literature or mere decoration? Yesterday, I saw a simple yet revealing experiment by a Booktoker: Instead of bragging about having read 25 books in half a year —a number that makes me wonder when these people find the time to work or if they even have a life outside of social media—, he decided to read a short excerpt from one of the books he was reviewing. The result was as predictable as it was painful: it was his least-viewed video. This small experiment hit